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“The Ballad of WARMland.” Or, “Can There Be Two?”

Those who live in the Wilkes-Barre / Scranton area of northeast Pennsylvania will remember WARM 590 radio. It had a very rich history during its heyday and unfortunately was left hung out to die on its own by its license holder, Citadel Broadcasting.

Dave Yonki, who I happened to work with at WARD AM several … Continue reading “The Ballad of WARMland.” Or, “Can There Be Two?”

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“The Trouble With Signs.” Or, “Why Proofreading Matters.”

As I was driving on Interstate 81 North in Pittston, PA today, I noticed a billboard for a now defunct restaurant suddenly made a return appearance. Not quite sure why the sign was resurrected, but after seeing it, something looked a little odd.

I pulled off the Interstate and made my way back to find … Continue reading “The Trouble With Signs.” Or, “Why Proofreading Matters.”

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“Google, Are You Geo-Targeting My Search?” Or, “Maybe Only People In California Buy Dog Stuff.”

I’ve come to notice something very interesting on one of my eCommerce stores and I’m beginning to wonder if this is just a coincidence or something that can be attributed to Google.

MyOutwardHound.com is a small, niche store that primarily sells the Outward Hound line of dog gear that includes car booster seats, dog strollers, dog … Continue reading “Google, Are You Geo-Targeting My Search?” Or, “Maybe Only People In California Buy Dog Stuff.”

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“Bimbos & Monkeys.” Or, “Interesting Sights of the Day.”

On my way to the Lehigh Valley International Airport today, I got behind a truck bearing a name that immediately brought a smile to my face. In November I wrote about business names after seeing a furniture store named “Badcock & More.” In the same post, I talked about the origin of the … Continue reading “Bimbos & Monkeys.” Or, “Interesting Sights of the Day.”