Advertising | Scott Sanfilippo

“The Trouble With Signs.” Or, “Why Proofreading Matters.”

As I was driving on Interstate 81 North in Pittston, PA today, I noticed a billboard for a now defunct restaurant suddenly made a return appearance. Not quite sure why the sign was resurrected, but after seeing it, something looked a little odd.

I pulled off the Interstate and made my way back to find … Continue reading “The Trouble With Signs.” Or, “Why Proofreading Matters.”

“Google, Are You Geo-Targeting My Search?” Or, “Maybe Only People In California Buy Dog Stuff.”

I’ve come to notice something very interesting on one of my eCommerce stores and I’m beginning to wonder if this is just a coincidence or something that can be attributed to Google.

MyOutwardHound.com is a small, niche store that primarily sells the Outward Hound line of dog gear that includes car booster seats, dog strollers, dog … Continue reading “Google, Are You Geo-Targeting My Search?” Or, “Maybe Only People In California Buy Dog Stuff.”

“Bimbos & Monkeys.” Or, “Interesting Sights of the Day.”

On my way to the Lehigh Valley International Airport today, I got behind a truck bearing a name that immediately brought a smile to my face. In November I wrote about business names after seeing a furniture store named “Badcock & More.” In the same post, I talked about the origin of the … Continue reading “Bimbos & Monkeys.” Or, “Interesting Sights of the Day.”

“Polkas, Bartels and Some Dusty LPs.” Or, “Remembering WARD-AM.”

Sometimes the craziest things spark a memory.

Whether it be the smell of burning leaves that reminds you of fall and spirals you into seasonal depression or the obscured back road in the middle of nowhere that reminds you of the first time you tried out back-seat yoga in your old Chevelle.

Today, I had … Continue reading “Polkas, Bartels and Some Dusty LPs.” Or, “Remembering WARD-AM.”