I’ve come to notice something very interesting on one of my eCommerce stores and I’m beginning to wonder if this is just a coincidence or something that can be attributed to Google. MyOutwardHound.com is a small, niche store that primarily sells the Outward Hound line of dog gear that includes car booster seats, dog strollers, dog … Continue reading “Google, Are You Geo-Targeting My Search?” Or, “Maybe Only People In California Buy Dog Stuff.”
The most famous ocean liner in the world, Titanic, now has a shrimp named after her. In marketing we love to use descriptors that make us feel good, such as “world’s greatest” or “America’s favorite.” But we all know it’s just one big pile of pig slop. Just look in your own neighborhood … Continue reading “Large, X-Large, Jumbo, Titanic.” Or, “Yes Helen, Size Matters.”
Today I shot a video for a promotional email Solid Cactus is sending out on Monday announcing a “Cyber Monday Programming Marathon.” The video features members of the corporate marketing and store programming departments as well as a guest appearance by Marina from Saguaro’s, the in-house cafe. The fruits of our labor as well as … Continue reading Bloopers!
So I’m catching up on the morning news and I hit the Wilkes-Barre Times Leader‘s website. After reading about the latest developments in the kids for cash scandal involving former Luzerne County gangster judges, Michael Conahan and Mark “Scooch” Ciavarella, I checked out their “Employers of Choice” feature. I was expecting to see … Continue reading “Good Employers are Hard to Find.” Or,” Why Content Matters.” |
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