Print | Scott Sanfilippo

“The Trouble With Signs.” Or, “Why Proofreading Matters.”

As I was driving on Interstate 81 North in Pittston, PA today, I noticed a billboard for a now defunct restaurant suddenly made a return appearance. Not quite sure why the sign was resurrected, but after seeing it, something looked a little odd.

I pulled off the Interstate and made my way back to find … Continue reading “The Trouble With Signs.” Or, “Why Proofreading Matters.”

“Large, X-Large, Jumbo, Titanic.” Or, “Yes Helen, Size Matters.”

The most famous ocean liner in the world, Titanic, now has a shrimp named after her.

In marketing we love to use descriptors that make us feel good, such as “world’s greatest” or “America’s favorite.” But we all know it’s just one big pile of pig slop. Just look in your own neighborhood … Continue reading “Large, X-Large, Jumbo, Titanic.” Or, “Yes Helen, Size Matters.”

“Regular, Plus & Premium.” Or, “Regular, Plus & Super.”

I stopped by the local Sunoco station to fill ‘er up yesterday and was greeted with signs promoting Sunoco gift cards for the holiday. With a clever take on the different grades of gasoline, the signs touted that the gift cards are available in “Regular, Plus & Premium.”

However, the pump was labeled as “Regular, … Continue reading “Regular, Plus & Premium.” Or, “Regular, Plus & Super.”

“When Brands Collide.” Or, “Louie, Louie by The Kingsmen.”

On a plane two weeks ago, the gentlemen in 1C struck up a conversation with me. Seems he takes the Allentown, PA to Fort Lauderdale, FL route almost a frequently as I do and he wanted to introduce himself. After the obligatory “where do you live” dialogue, his interest was piqued when I … Continue reading “When Brands Collide.” Or, “Louie, Louie by The Kingsmen.”