Weekends were made for Michelob. You deserve a break today. I’d like to buy the world a Coke. If I were an Oscar Mayer wiener. Chances are, after reading those few lines, you’re already singing the jingles in your head. They’re all classics from days gone by and I’m sure they bring back a smile [...]

A few weeks ago I hosted a webinar with email marketing guru, Michelle Johnson, for our Solid Cactus customers. The topic? Getting your email marketing in-check for the holidays. After all, this is the biggest selling season of the year for most eCommerce merchants. This time of year everyone’s inbox get full of coupons, special [...]

As a kid growing up in the 80′s, I remember one of the era’s most popular inventions, the VHS recorder. Those big, bulky devices that you would hook up to your television and record shows on tape. Like the machines themselves, video stores sprung up like dandelions in a yard of weeds, selling “memberships” that [...]

As I was driving on Interstate 81 North in Pittston, PA today, I noticed a billboard for a now defunct restaurant suddenly made a return appearance. Not quite sure why the sign was resurrected, but after seeing it, something looked a little odd. I pulled off the Interstate and made my way back to find [...]

If you’re hungry for a pizza, you call a pizza shop. Want some Chinese take away? Call the local Chinese restaurant. Looking to get your car cleaned? Then go to the car wash. You don’t need to put together a flow chart to in order to determine the outcome of the above examples. Common sense [...]

Sometimes the craziest things spark a memory. Whether it be the smell of burning leaves that reminds you of fall and spirals you into seasonal depression or the obscured back road in the middle of nowhere that reminds you of the first time you tried out back-seat yoga in your old Chevelle. Today, I had [...]

I’m not a huge fan of McDonald’s. I’m more of a Wendy’s guy. The little red head with the freckles has better chicken sandwiches and she makes one hell of a chili. But there is one thing on the menu at the golden arches that I love besides the fries, and it’s their pies. Whether [...]

In marketing we love to use descriptors that make us feel good, such as “world’s greatest” or “America’s favorite.” But we all know it’s just one big pile of pig slop. Just look in your own neighborhood and count the number of sub shops that claim to have the “World’s Greatest Cheesesteak.” We buy into [...]

I stopped by the local Sunoco station to fill ‘er up yesterday and was greeted with signs promoting Sunoco gift cards for the holiday. With a clever take on the different grades of gasoline, the signs touted that the gift cards are available in “Regular, Plus & Premium.” However, the pump was labeled as “Regular, [...]

A very excited John Dawe got me on Yahoo! Instant Messenger tonight and said I must do a follow-up to my rant about WNEP2. If you remember, my original post focused on the fact that WNEP-TV switched their WNEP2 channel to carry programming from the Retro Television Network. However, that programming was squeezed into a [...]