Like you, I got a butt-load of email promoting Cyber Monday sales. Some from stores I buy from, others from companies who just like to spam people. Being a big sales day, I would expect that merchants would take the time to make the Cyber Monday email blast the most compelling, best dressed email of [...]

At Thanksgiving dinner, my sister-in-law proudly proclaimed that she was going home to sleep so she could start shopping at midnight. It was at that point where I knew some type of intervention would be needed to snap her back to reality. But, there was no hope. She had her sights set on what she [...]

With only a few hours left until the holiday shopping season shifts into high gear, I have to ask…. are you ready? No, I mean are you really ready? Here are some things that I thought of that maybe you haven’t in regards to getting your operation ready for the mad rush. Customer Service: Adjust [...]

What are you doing for your shoppers on Cyber Monday? Please don’t tell me, “I’m not doing anything. Why should I cut into my profit margin when people are going to buy from me anyway.” That is an actual quote from an eCommerce store owner I talked to the other day. She followed it up [...]

Is it me or does it seem like Christmas really does start in July? When I worked in radio, we started playing the Christmas music on Thanksgiving day, and then it was only one song an hour. Now radio stations across the country are queuing up “It’s the Most Wonderful Time of the Year” before [...]

Jeff Chirico from WBRE TV called me early Monday morning. He was doing a story on the biggest shopping day of the year for online merchants – Cyber Monday. While Black Friday may be the big one for brick-and-mortars, Cyber Monday has gained a reputation as the holy grail for eCommerce store owners and it [...]

Today I shot a video for a promotional email Solid Cactus is sending out on Monday announcing a “Cyber Monday Programming Marathon.” The video features members of the corporate marketing and store programming departments as well as a guest appearance by Marina from Saguaro’s, the in-house cafe. The fruits of our labor as well as [...]

This is the time of year eCommerce store owners live for. I know I do! But alas, the days of me picking, packing and shipping orders are gone. But I do remember them. I remember them well. When I owned TheFerretStore.com, a typical Monday would consist of about 300 – 350 orders. Once Black Friday [...]