Tag: domain names

“Bank of America’s Blunder.” Or, “Stake Your Claim…. Before Someone Else Does.”

Posted on 11/16/11 by Scott Sanfilippo No Comments
Bank of America's Google+ Page

The bank America loves to hate got another slap in the face, although this time it wasn’t over debit card fees. Shortly after Google announced that businesses could have a Google+ page, which is the equivalent of a Facebook Business Page, some scallywag jumped Bank of America’s claim and created an unflattering – yet amusing [...]

Read more

“Fig Bars and a Sack of Nuts.” Or, “Product Packaging Gaffes.”

Posted on 11/11/11 by Scott Sanfilippo No Comments
Today's marketing lesson.  If you're going to use an email address on your product packaging, use one that's branded with your company's domain name.

It was snack time on my US Airways flight from Philadelphia to Fort Lauderdale today and I got a little excited as the basket made its round in the first class cabin, for I spied something new. To hell with the sea salt and cracked pepper potato chips (they’re ghastly), be banished Biscoff and help [...]

Read more

"You Named Your Baby What?" Or, "Why A Good Business Name is Important."

Posted on 11/16/09 by Scott Sanfilippo No Comments

When I first started in business back in 1994, I set out to sell supplies for pet ferrets and other “exotic” critters. The name given to the company at that time was “Northeast Exotic Pet Supply.” But just after a few weeks, ferret owners complained by the dozens that “ferrets are not exotic animals.” So [...]

Read more