ECommerce | Scott Sanfilippo

“Google, Are You Geo-Targeting My Search?” Or, “Maybe Only People In California Buy Dog Stuff.”

I’ve come to notice something very interesting on one of my eCommerce stores and I’m beginning to wonder if this is just a coincidence or something that can be attributed to Google.

MyOutwardHound.com is a small, niche store that primarily sells the Outward Hound line of dog gear that includes car booster seats, dog strollers, dog … Continue reading “Google, Are You Geo-Targeting My Search?” Or, “Maybe Only People In California Buy Dog Stuff.”

“Lessons From A Valet.” Or, “Always Check the Expiration Date.”

I’m sitting in a hotel room in Jacksonville, FL going through my email listening to the person in the room next to me cough like someone who smokes a six-pack of Lucky Strikes a day. At the same time, I realize that the TV in my room has been on Lifetime for the past … Continue reading “Lessons From A Valet.” Or, “Always Check the Expiration Date.”

“Cadbury Mini Eggs Are My Weakness.” Or, “1,080 Ounces of Heaven.”

I’m not a chocolate fan.

Now, now… I didn’t say I “hate” chocolate, or I “don’t like” chocolate… I’m just not a fan. Maybe my disdain for this confection comes from being exposed to such cheap drug-store brands like Russell-Stover or Whitman’s as a young lad. Or maybe it had something to do with … Continue reading “Cadbury Mini Eggs Are My Weakness.” Or, “1,080 Ounces of Heaven.”

“Happy New Year.” Or, “Good Riddance, Now Lets Move On.”

Ok, so I’m a couple days late bidding 2009 a fond farewell.

Well, it’s not a “fond” farewell. It’s more like good riddance, thank God it’s over and lets move on.

The year that just passed is one that contained moments I’d like to remember and moments I pray to forget. I sold one of … Continue reading “Happy New Year.” Or, “Good Riddance, Now Lets Move On.”