As a Mac user, I have a deep rooted disdain for all things Microsoft. Ever since switching from a PC to a Mac years ago, I haven’t been the victim of lost data, blue screens and viruses. It was quite a liberating experience. However, I remain in the minority and often times get ridiculed by [...]

A few weeks ago I hosted a webinar with email marketing guru, Michelle Johnson, for our Solid Cactus customers. The topic? Getting your email marketing in-check for the holidays. After all, this is the biggest selling season of the year for most eCommerce merchants. This time of year everyone’s inbox get full of coupons, special [...]

Take 350 million Facebook users and combine them with a promotion to give away one-million-dollars worth of American Express Gift Cards then stand back and watch the latest promotional train-wreck. The package delivery company, FedEx, teamed up with American Express to promote “Small Business Saturday” – a day set aside to encourage people to drop [...]

I’m not one for sitting down on a Sunday morning and clipping 25-cent coupons out of the newspaper. Besides, those of you who follow my blog know that I don’t get the newspaper any more. I don’t go out of my way to look for deals, because I’m a buyer of convenience. If I see [...]

With the launch of Google+ I got to thinking. Will this be the Facebook killer that many are waiting for? Will it leave the social-sphere quicker than a church full of Catholics before the second collection? Or will it hang around on life support just to piss off Zuckerberg? I don’t know the answer, but [...]

I spent last week in Chicago, IL at the 2010 Internet Retailer Conference & Exhibition. As the evangelist for Solid Cactus, I had the pleasure of working the booth and talking with current and prospective customers about the various eCommerce design services Solid Cactus offers. This was the first time we publicly exhibited Solid Cactus [...]

A few weeks ago, Solid Cactus introduced the latest version of Solid Cactus eCommerce – a shopping cart platform for online stores. When it came time to get the word out to our base about the new cart, we decided to do an email blast that directed people to a landing page with more information [...]

I’m looking forward to a pretty busy week back in PA as I host the 8th or 9th eCommerce Boot Camp for Solid Cactus. I tend to forget how many of these things I’ve done over the years, but it’s been a few – including one on the Disney Wonder cruise ship which was a [...]

I’ve come to notice something very interesting on one of my eCommerce stores and I’m beginning to wonder if this is just a coincidence or something that can be attributed to Google. MyOutwardHound.com is a small, niche store that primarily sells the Outward Hound line of dog gear that includes car booster seats, dog strollers, [...]

I’m sitting in a hotel room in Jacksonville, FL going through my email listening to the person in the room next to me cough like someone who smokes a six-pack of Lucky Strikes a day. At the same time, I realize that the TV in my room has been on Lifetime for the past hour. [...]