fail | Scott Sanfilippo | eCommerce Pioneer

“The Million Dollar Facebook Promo.” Or, “A Marketing #FAIL for FedEx.”

Posted on 11/01/11 by Scott Sanfilippo No Comments

Take 350 million Facebook users and combine them with a promotion to give away one-million-dollars worth of American Express Gift Cards then stand back and watch the latest promotional train-wreck. The package delivery company, FedEx, teamed up with American Express to promote “Small Business Saturday” – a day set aside to encourage people to drop [...]

“The $10 Coupon Fail.” Or, “Marketing Lesson Number One.”

Posted on 10/31/11 by Scott Sanfilippo No Comments

I’m not one for sitting down on a Sunday morning and clipping 25-cent coupons out of the newspaper. Besides, those of you who follow my blog know that I don’t get the newspaper any more. I don’t go out of my way to look for deals, because I’m a buyer of convenience. If I see [...]

"Good Employers are Hard to Find." Or," Why Content Matters."

Posted on 10/30/09 by Scott Sanfilippo No Comments

So I’m catching up on the morning news and I hit the Wilkes-Barre Times Leader‘s website. After reading about the latest developments in the kids for cash scandal involving former Luzerne County gangster judges, Michael Conahan and Mark “Scooch” Ciavarella, I checked out their “Employers of Choice” feature. I was expecting to see a bunch [...]