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“The Million Dollar Facebook Promo.” Or, “A Marketing #FAIL for FedEx.”

Posted on 11/01/11 by Scott Sanfilippo No Comments

Take 350 million Facebook users and combine them with a promotion to give away one-million-dollars worth of American Express Gift Cards then stand back and watch the latest promotional train-wreck. The package delivery company, FedEx, teamed up with American Express to promote “Small Business Saturday” – a day set aside to encourage people to drop [...]

"eCommerce Store Owners Love the Holidays." Or, "Oh! My Aching Back!"

Posted on 11/09/09 by Scott Sanfilippo No Comments

This is the time of year eCommerce store owners live for. I know I do! But alas, the days of me picking, packing and shipping orders are gone. But I do remember them. I remember them well. When I owned TheFerretStore.com, a typical Monday would consist of about 300 – 350 orders. Once Black Friday [...]