When I first started in business back in 1994, I set out to sell supplies for pet ferrets and other “exotic” critters. The name given to the company at that time was “Northeast Exotic Pet Supply.” But just after a few weeks, ferret owners complained by the dozens that “ferrets are not exotic animals.”

So in a mad dash the name was changed to simply NEEPS since we already owned the neeps.com domain and domain names were far more expensive than they are today. So we did business as NEEPS until we saved up enough money to buy TheFerretStore.com domain.

I’m always asked where the names of the companies I owned came from. Take Solid Cactus for instance. It means absolutely nothing. We were sitting around the office one day wondering what to call the company, I wanted something that looked good in a logo, we tossed shapes around and came up with the funky name that caught on quickly.

When I’m asked what NEEPS stands for, I pass on the pet supply explanation and cut straight to the alternate ending. It means nothing. Nothing Except Extremely Pathetic Shit. That always illicits a chuckle from the ask-ee, then I tell them the truth.

I always look at company names and try to figure out the meaning behind them. The other night I passed a furniture store with a name that made me smile. With my camera at the ready, I snapped away in the hopes that you will get a chuckle out of it as well.

I just wonder what the “more” is.