"Large, X-Large, Jumbo, Titanic." Or, "Yes Helen, Size Matters."
In marketing we love to use descriptors that make us feel good, such as “world’s greatest” or “America’s favorite.” But we all know it’s just one big pile of pig slop. Just look in your own neighborhood and count the number of sub shops that claim to have the “World’s Greatest Cheesesteak.” We buy into [...]
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