Tag: internet marketing

"Google, Are You Geo-Targeting My Search?" Or, "Maybe Only People In California Buy Dog Stuff."

Posted on 02/10/10 by Scott Sanfilippo No Comments

I’ve come to notice something very interesting on one of my eCommerce stores and I’m beginning to wonder if this is just a coincidence or something that can be attributed to Google. MyOutwardHound.com is a small, niche store that primarily sells the Outward Hound line of dog gear that includes car booster seats, dog strollers, [...]

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"eCommerce Store Owners Love the Holidays." Or, "Oh! My Aching Back!"

Posted on 11/09/09 by Scott Sanfilippo No Comments

This is the time of year eCommerce store owners live for. I know I do! But alas, the days of me picking, packing and shipping orders are gone. But I do remember them. I remember them well. When I owned TheFerretStore.com, a typical Monday would consist of about 300 – 350 orders. Once Black Friday [...]

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Learning Our Way to eCommerce Success

Posted on 10/17/09 by Scott Sanfilippo No Comments

One of my roles as a marketing consultant for Solid Cactus, is to organize an event called Solid Cactus eCommerce Boot Camp. These three day events held at various times throughout the year are a three-day gathering of eCommerce store owners from around the country. Informational sessions are put on by Solid Cactus staffers and [...]

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