Tag: marketing

“Gordon Ramsay Tackles eCommerce.” Or, “You #$%@ Little @&$#!”

Posted on 12/14/11 by Scott Sanfilippo No Comments
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When Gordon Ramsay walks into your restaurant with the crew from Kitchen Nightmares, more than likely he’s a little too late. I’m sure you’ve seen at least one episode of the reality show where failing restaurant owners call upon the bombastic Chef Ramsay for one last shot at saving their sinking ship. Unfortunately, most of [...]

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“Email Marketing Gone Bad.” Or, “How to Improve Your Emails.”

Posted on 12/02/11 by Scott Sanfilippo No Comments
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Like you, I got a butt-load of email promoting Cyber Monday sales. Some from stores I buy from, others from companies who just like to spam people. Being a big sales day, I would expect that merchants would take the time to make the Cyber Monday email blast the most compelling, best dressed email of [...]

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“Ready, Set, Shop!” Or, “Black Friday, Small Business Saturday, Cyber Monday – Give Me a Break!”

Posted on 11/15/11 by Scott Sanfilippo No Comments
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Is it me or does it seem like Christmas really does start in July? When I worked in radio, we started playing the Christmas music on Thanksgiving day, and then it was only one song an hour. Now radio stations across the country are queuing up “It’s the Most Wonderful Time of the Year” before [...]

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“What About Mobile Commerce?” Or, “Time to Drink the Kool-Aid.”

Posted on 11/14/11 by Scott Sanfilippo No Comments
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I do a lot of things on my iPhone, but shopping isn’t one of them. That all changed when the company eCommerce store owners love to hate – Amazon.com – introduced their iPhone and iPad app. Being one of the curious, I installed it, it sat on my phone for a while taking up space, [...]

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“Fig Bars and a Sack of Nuts.” Or, “Product Packaging Gaffes.”

Posted on 11/11/11 by Scott Sanfilippo No Comments
Today's marketing lesson.  If you're going to use an email address on your product packaging, use one that's branded with your company's domain name.

It was snack time on my US Airways flight from Philadelphia to Fort Lauderdale today and I got a little excited as the basket made its round in the first class cabin, for I spied something new. To hell with the sea salt and cracked pepper potato chips (they’re ghastly), be banished Biscoff and help [...]

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“Jingle, Jingle, Jingle.” Or, “I’m Stuck On Band Aid, Because Band Aid’s Stuck on Me.”

Posted on 11/04/11 by Scott Sanfilippo No Comments
advertising-jingles

Weekends were made for Michelob. You deserve a break today. I’d like to buy the world a Coke. If I were an Oscar Mayer wiener. Chances are, after reading those few lines, you’re already singing the jingles in your head. They’re all classics from days gone by and I’m sure they bring back a smile [...]

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“Put Some Jingle In Your Email.” Or, “12 Tips for Holiday Success.”

Posted on 11/02/11 by Scott Sanfilippo No Comments
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A few weeks ago I hosted a webinar with email marketing guru, Michelle Johnson, for our Solid Cactus customers. The topic? Getting your email marketing in-check for the holidays. After all, this is the biggest selling season of the year for most eCommerce merchants. This time of year everyone’s inbox get full of coupons, special [...]

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“The Million Dollar Facebook Promo.” Or, “A Marketing #FAIL for FedEx.”

Posted on 11/01/11 by Scott Sanfilippo No Comments
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Take 350 million Facebook users and combine them with a promotion to give away one-million-dollars worth of American Express Gift Cards then stand back and watch the latest promotional train-wreck. The package delivery company, FedEx, teamed up with American Express to promote “Small Business Saturday” – a day set aside to encourage people to drop [...]

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“The $10 Coupon Fail.” Or, “Marketing Lesson Number One.”

Posted on 10/31/11 by Scott Sanfilippo No Comments
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I’m not one for sitting down on a Sunday morning and clipping 25-cent coupons out of the newspaper. Besides, those of you who follow my blog know that I don’t get the newspaper any more. I don’t go out of my way to look for deals, because I’m a buyer of convenience. If I see [...]

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“How’s the Fish?” Or, “You Don’t Have to Like it, to Sell It.”

Posted on 08/09/11 by Scott Sanfilippo No Comments
I don't eat meatloaf.  Get the scrapple instead.

Lets face it. Eating dinner in an airport is not exactly an adventure down some path of gastronomical delights. Most of the time if a layover occurs around the dinner hour, you make your way over to a grab-and-go and score a wrap made a day earlier, or a slice of pizza fresh out of [...]

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