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“Google, Are You Geo-Targeting My Search?” Or, “Maybe Only People In California Buy Dog Stuff.”

I’ve come to notice something very interesting on one of my eCommerce stores and I’m beginning to wonder if this is just a coincidence or something that can be attributed to Google.

MyOutwardHound.com is a small, niche store that primarily sells the Outward Hound line of dog gear that includes car booster seats, dog strollers, dog … Continue reading “Google, Are You Geo-Targeting My Search?” Or, “Maybe Only People In California Buy Dog Stuff.”

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“You Named Your Baby What?” Or, “Why A Good Business Name is Important.”

When I first started in business back in 1994, I set out to sell supplies for pet ferrets and other “exotic” critters. The name given to the company at that time was “Northeast Exotic Pet Supply.” But just after a few weeks, ferret owners complained by the dozens that “ferrets are not exotic … Continue reading “You Named Your Baby What?” Or, “Why A Good Business Name is Important.”