Tag: neeps

"Google, Are You Geo-Targeting My Search?" Or, "Maybe Only People In California Buy Dog Stuff."

Posted on 02/10/10 by Scott Sanfilippo No Comments

I’ve come to notice something very interesting on one of my eCommerce stores and I’m beginning to wonder if this is just a coincidence or something that can be attributed to Google. MyOutwardHound.com is a small, niche store that primarily sells the Outward Hound line of dog gear that includes car booster seats, dog strollers, [...]

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"You Named Your Baby What?" Or, "Why A Good Business Name is Important."

Posted on 11/16/09 by Scott Sanfilippo No Comments

When I first started in business back in 1994, I set out to sell supplies for pet ferrets and other “exotic” critters. The name given to the company at that time was “Northeast Exotic Pet Supply.” But just after a few weeks, ferret owners complained by the dozens that “ferrets are not exotic animals.” So [...]

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