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“Identity Crisis.” Or, “I’ll Have a Large with Extra Cheese and Lamb.”

If you’re hungry for a pizza, you call a pizza shop.

Want some Chinese take away? Call the local Chinese restaurant.

Looking to get your car cleaned? Then go to the car wash.

You don’t need to put together a flow chart to in order to determine the outcome of the above examples. Common sense pretty … Continue reading “Identity Crisis.” Or, “I’ll Have a Large with Extra Cheese and Lamb.”

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“When Brands Collide.” Or, “Louie, Louie by The Kingsmen.”

On a plane two weeks ago, the gentlemen in 1C struck up a conversation with me. Seems he takes the Allentown, PA to Fort Lauderdale, FL route almost a frequently as I do and he wanted to introduce himself. After the obligatory “where do you live” dialogue, his interest was piqued when I … Continue reading “When Brands Collide.” Or, “Louie, Louie by The Kingsmen.”