Tag: shrimp

“How’s the Fish?” Or, “You Don’t Have to Like it, to Sell It.”

Posted on 08/09/11 by Scott Sanfilippo No Comments
I don't eat meatloaf.  Get the scrapple instead.

Lets face it. Eating dinner in an airport is not exactly an adventure down some path of gastronomical delights. Most of the time if a layover occurs around the dinner hour, you make your way over to a grab-and-go and score a wrap made a day earlier, or a slice of pizza fresh out of [...]

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"Large, X-Large, Jumbo, Titanic." Or, "Yes Helen, Size Matters."

Posted on 12/19/09 by Scott Sanfilippo No Comments

In marketing we love to use descriptors that make us feel good, such as “world’s greatest” or “America’s favorite.” But we all know it’s just one big pile of pig slop. Just look in your own neighborhood and count the number of sub shops that claim to have the “World’s Greatest Cheesesteak.” We buy into [...]

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