Tag: solid cactus

“Fig Bars and a Sack of Nuts.” Or, “Product Packaging Gaffes.”

Posted on 11/11/11 by Scott Sanfilippo No Comments
Today's marketing lesson.  If you're going to use an email address on your product packaging, use one that's branded with your company's domain name.

It was snack time on my US Airways flight from Philadelphia to Fort Lauderdale today and I got a little excited as the basket made its round in the first class cabin, for I spied something new. To hell with the sea salt and cracked pepper potato chips (they’re ghastly), be banished Biscoff and help [...]

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“Ice Cream, You Scream!” Or, “Utter-ly Delicious!”

Posted on 11/10/11 by Scott Sanfilippo No Comments
Chet Mozloom, Suzanne Kelly and Scott Sanfilippo with the first batch of "Solid Cactus Crunch" ice cream from The Lands at Hillside Farms

When it comes to ice cream, I’m pretty much a vanilla guy. With or without the beans. I’m not into all the funky flavors that are in a pint of Ben & Jerry’s but occasionally I’ll get a little crazy and have some butter pecan. So, when Suzanne Kelly from The Lands at Hillside Farms [...]

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"Bloopers!" Or, "Promoting eCommerce Via a Laugh."

Posted on 05/06/10 by Scott Sanfilippo No Comments

A few weeks ago, Solid Cactus introduced the latest version of Solid Cactus eCommerce – a shopping cart platform for online stores. When it came time to get the word out to our base about the new cart, we decided to do an email blast that directed people to a landing page with more information [...]

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"Drop and Give Me Twenty!" Or, "Time for eCommerce Boot Camp!"

Posted on 04/25/10 by Scott Sanfilippo No Comments

I’m looking forward to a pretty busy week back in PA as I host the 8th or 9th eCommerce Boot Camp for Solid Cactus. I tend to forget how many of these things I’ve done over the years, but it’s been a few – including one on the Disney Wonder cruise ship which was a [...]

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"Google, Are You Geo-Targeting My Search?" Or, "Maybe Only People In California Buy Dog Stuff."

Posted on 02/10/10 by Scott Sanfilippo No Comments

I’ve come to notice something very interesting on one of my eCommerce stores and I’m beginning to wonder if this is just a coincidence or something that can be attributed to Google. MyOutwardHound.com is a small, niche store that primarily sells the Outward Hound line of dog gear that includes car booster seats, dog strollers, [...]

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"I Was Watching Dancing with the Stars." Or, "The Private Life of Jack and Diane."

Posted on 01/27/10 by Scott Sanfilippo No Comments

I’m at Starbucks on 45th Street. I’m at McDonalds on Main Avenue. I’m at the Rental Car Center at LAX. These are examples of Tweets and Facebook posts from dedicated users who like to share their every second of being with their friends and fans. I used to be one of them. That was until [...]

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"Lessons From A Valet." Or, "Always Check the Expiration Date."

Posted on 01/26/10 by Scott Sanfilippo No Comments

I’m sitting in a hotel room in Jacksonville, FL going through my email listening to the person in the room next to me cough like someone who smokes a six-pack of Lucky Strikes a day. At the same time, I realize that the TV in my room has been on Lifetime for the past hour. [...]

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"Cadbury Mini Eggs Are My Weakness." Or, "1,080 Ounces of Heaven."

Posted on 01/22/10 by Scott Sanfilippo No Comments

I’m not a chocolate fan. Now, now… I didn’t say I “hate” chocolate, or I “don’t like” chocolate… I’m just not a fan. Maybe my disdain for this confection comes from being exposed to such cheap drug-store brands like Russell-Stover or Whitman’s as a young lad. Or maybe it had something to do with eating [...]

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"Cyber Monday Bargains." Or, "Smile for the Camera!"

Posted on 12/01/09 by Scott Sanfilippo No Comments

Jeff Chirico from WBRE TV called me early Monday morning. He was doing a story on the biggest shopping day of the year for online merchants – Cyber Monday. While Black Friday may be the big one for brick-and-mortars, Cyber Monday has gained a reputation as the holy grail for eCommerce store owners and it [...]

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"Full Disclosure." Or, "For $200 Bucks A Head, Try the Mussels ala Centini."

Posted on 11/29/09 by Scott Sanfilippo No Comments

The first thing I do every morning is go online and read the newspapers from Scranton/Wilkes-Barre, PA and Palm Beach County, FL. This morning after reading the Wilkes-Barre Citizens Voice, I got dressed, hopped in my car and went to my office. I grabbed boxes and boxes of newspaper clippings from years ago and started [...]

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