When I first started in business back in 1994, I set out to sell supplies for pet ferrets and other “exotic” critters. The name given to the company at that time was “Northeast Exotic Pet Supply.” But just after a few weeks, ferret owners complained by the dozens that “ferrets are not exotic animals.” So [...]

Today I shot a video for a promotional email Solid Cactus is sending out on Monday announcing a “Cyber Monday Programming Marathon.” The video features members of the corporate marketing and store programming departments as well as a guest appearance by Marina from Saguaro’s, the in-house cafe. The fruits of our labor as well as [...]

This is the time of year eCommerce store owners live for. I know I do! But alas, the days of me picking, packing and shipping orders are gone. But I do remember them. I remember them well. When I owned TheFerretStore.com, a typical Monday would consist of about 300 – 350 orders. Once Black Friday [...]

Today I had to record a series of videos for an email campaign we’re doing for Solid Cactus Call Center. While I’m usually quick to bang these things out, today was an exception…. but we had some fun! Screwing up along with me is Katrina Domkowski and Becky Pokorny who were good sports as well. [...]

I wrote about another successful Solid Cactus Boot Camp that wrapped up Friday night (October 16, 2009) with our closing cocktail reception, dinner and “commencement.” For some reason, I always miss out on the fun that happens AFTER the event! Days, weeks, even months later I end up hearing the stories about “Boot Camp After [...]

One of my roles as a marketing consultant for Solid Cactus, is to organize an event called Solid Cactus eCommerce Boot Camp. These three day events held at various times throughout the year are a three-day gathering of eCommerce store owners from around the country. Informational sessions are put on by Solid Cactus staffers and [...]