The most famous ocean liner in the world, Titanic, now has a shrimp named after her.

In marketing we love to use descriptors that make us feel good, such as “world’s greatest” or “America’s favorite.” But we all know it’s just one big pile of pig slop. Just look in your own neighborhood … Continue reading “Large, X-Large, Jumbo, Titanic.” Or, “Yes Helen, Size Matters.”