Wilkes-Barre Twp., PA – theferretstore.com, a leading on-line pet supply retailer, today released its latest catalog with additional offerings to attract a larger customer base. In addition to 33 pages of ferret-specific items, the latest catalog also includes a small animal, cat and dog product section.
“Up until now, we have been 100% ferret products, but with the demise of the pet dot-com’s, on-line shoppers are looking for e-tailers which have a diverse product offering” commented Scott Sanfilippo, Vice President. “By adding cat, dog and small animal products to our catalog and Internet site, we’re attracting not only the ferret owner but all types of pet owners.”
theferretstore.com went on-line in 1995 and published its first catalog in 1998 following it up with one every year since. “Not only are we including more products in our catalog, we’re going to publish it several times a year rather than just annually,” said Sanfilippo. “By printing a catalog multiple times a year, our customers who don’t have Internet access will be kept more up to date with the latest product additions.”
Fiscal year 2000 saw theferretstore.com’s sales increase 70% over 1999. “We’ve been fortunate enough not only to survive the dot-com shakeout, but increase our revenue,” said Joseph Palko, Vice President. “In 2000 we saw a lot of our competition disappear and we’re ready to capture that portion of the market with our new, expanded catalog.”