I’ve known Catherine Shafer, the owner of CDS Creative, for a long time. I think since at least 1996. Catherine and her agency are both well known in Northeast Pennsylvania for working very closely with non-profit organizations developing and implementing creative marketing strategies for them.
One of Catherine’s pet projects is “CreateAThon” which she has done every year since 2001. CreateAThon allows non-profits to apply for marketing assistance whether that be a new website, logo, billboard, radio spot, posters, just about anything. Then for a 24 hour period one day, Catherine’s team and several volunteers, work tirelessly to create. And it’s all done for free. Not one penny is collected from the non-profits chosen.
I had the opportunity to attend a meeting of the CreateAThon team the other night where over 40 applications were reviewed and several non-profits where chosen to be the recipients of this years endeavor. After the meeting, I sat down with Catherine to learn more…