MyOutwardHound.com is a small, niche store that primarily sells the Outward Hound line of dog gear that includes car booster seats, dog strollers, dog life vests, and outdoor gear for dogs. The manufacturer of these products is the Kyjen Company located in Huntington Beach, California. Since the site is pretty keyword rich in “Outward Hound” terms, our search engine placement is good – which is a double edge sword. People looking to buy Outward Hound items find us pretty quickly, but so do people who think we’re the manufacturer and are looking for replacement parts or warranty information.
To help those customers who aren’t looking to buy, but need the contact information of the manufacturer, I added the following text to the customer service page:
Outward Hound Product Warranty Question or Information:
For question regarding replacement parts, accessories or warranty claims on Outward Hound pet product, please contact the manufacturer directly at:
The Kyjen Company, Inc.
P.O. Box 793
Huntington Beach, CA 92648
Since that text was added, nearly 16% of site visits for February MTD comes from the state of California, which is more 3 times more than the second highest state.
I started noticing the number of orders being shipped to CA and I had to dig further into why, and the numbers got me thinking.
Is Google (or other engines for that matter) crawling pages like this looking for information that may determine where orders ship from and geo-target search results based on where the search originates from? Or, do these products fit the California lifestyle?
That same page has an address on it for our office in Wilkes-Barre, PA, but traffic from Pennsylvania is just like any other state according to the sites analytics. I want to ride out the month of February before making changes to this page, but come March, I’m going to remove the California address and do a test to see if site traffic from California users decreases.
I’ll keep you posted with my findings. In the mean time, if you own a dog that you spend a lot of time with outdoors, check out MyOutwardHound.com – even if you don’t live in California.