Happy Birthday to me.
Well, not yet. It’s a couple days away and in case you’re wondering, I’ll simply say I fit into the age group referred to as “over 40.”
One thing about the annual celebration of being one year closer to death, is the coupons.
Yes, the coupons.
I’m not talking about 50-cents off Bounty or a BOGO deal on boxers, I’m talking big deals here!
I got $10 off dinner at Carrabbas Italian Grill the other day. I got the sirloin and lobster tail that was pretty good. The other red sauce joint across town, Maggiano’s, came through with their ten-buck offer. Then there’s the $25 coupon I got from Morton’s The Steakhouse.
Top those off with a free dessert here and there and a 30% off coupon from my favorite clothing store and I’ve done alright so far.
Whether you’re a bricks-and-mortar retailer, restaurant or an online store, you should consider these types of offers to build relationships with your customers and get them to come into your business and spend a couple bucks.
Most email marketing programs allow you to collect information such as birthday or anniversary dates and fire off automated promotions to your subscribers. If that functionality isn’t part of your email marketing platform, you should be able to create custom fields to collect the data and report on it so you can take advantage of this form of reward marketing.
Whether it’s 25% off a single item in your store, a free gift with purchase or a specially priced dinner for two to celebrate your special day, these promotions work.
Just ask me. I’m using a birthday coupon for a free glass of champagne with dinner tonight and I just bought a golf shirt with a half-off birthday coupon.
Yeah, Polyester is the new cotton.