“The Honey Boo Boo Camo Ring Story.” Or, “An eCommerce Store’s Reality TV Debut.”

Posted on March 28, 2014 by Scott Sanfilippo No Comments
TitaniumBuzz.com Gets on Here Comes Honey Boo Boo

I’ve said time and time again, I’m not a huge fan of television. Each month when I make my $350 donation to Comcast, I wonder why the hell I’m paying for a couple hundred channels I never watch. I’d be content if the only one I received was Turner Classic Movies. If we’re not getting […]

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“Playing the Psychic.” Or, “A Must-See Webinar on SEO is in Your Future.”

Posted on February 11, 2014 by Scott Sanfilippo No Comments
psychic

Indulge me for a moment while I turn the lights off, pretend it’s ten o-clock at night and I’m just opening for business. The neon sign in the window that screams “Psychic” is lit and my “Tarot Card Reading $5” sandwich board is planted out front for passers-by to see. You walk in and ask […]

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“The Cilantro Allergy.” Or, “Idiosyncrasies that Make Us Unique.”

Posted on January 30, 2014 by Scott Sanfilippo No Comments
cilantro-de

I tend to think of myself as being a little strange. But then again, we all have our little oddities that make us unique individuals in a world where we all just try to fit in and get along. Last night I was sitting at a bar with one of my friends noshing on tortilla […]

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“Bus Drivers, Teen Idols & PPC.” Or, “Ferreting Out Pay-Per-Click Problems.”

Posted on January 27, 2014 by Scott Sanfilippo No Comments
ppc-campaign-right

When I first started out in eCommerce back in 1994, there was no such thing as pay-per-click (PPC) advertising, the term “search engine optimization” wasn’t coined yet and there definitely wasn’t Facebook. Today, if you want to get the word out about your website, you have to work hard to get organic ranking, spend a […]

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“Instagram. Where it’s At.” Or, “Photo Sharing is a New Addiction.”

Posted on January 20, 2014 by Scott Sanfilippo No Comments
instagramlogo

One of the most important features of my phone isn’t the paltry 16GB of storage, the ability to install an app that will show me some guy who is 16 feet away, or the super-fast processor that allows me to watch Green Acres episodes on YouTube while I’m on the treadmill. The most important feature […]

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“A Supplemental Guide to Customer Service.” Or, “A Free Bottle Goes a Long Way.”

Posted on January 16, 2014 by Scott Sanfilippo No Comments
Garcinia-Cambogia-Extract-big-front

If you’re a regular reader of my blog, you know that one of the topics I dive into quite frequently is customer service. Most of the time, I’m bitching about a bad experience I had such as my recent post where I took on both Chase bank and Holland America Line. Today I want to […]

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“Circle of Life.” Or, “A Dead Whale in Boca Raton.”

Posted on January 13, 2014 by Scott Sanfilippo No Comments
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For those who follow me on Facebook, you saw the pictures I took of the dead sperm whale that washed up on the shores of Boca Raton on Friday (January 10, 2014).  Since this is one of those “once in a lifetime” experiences, I’d thought I’d share them here as well just in case you’re […]

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“A Flat Out No.” Or, “Being That Customer.”

Posted on December 31, 2013 by Scott Sanfilippo No Comments
Screen Shot 2013-12-30 at 3.00.52 PM

Every now and then I love being “that customer.” You know the kind I’m talking about. The one who’s such a tool his/her last name should be Craftsman. I enjoy being “that customer” primarily to see how a company handles a customer service situation. As someone who built businesses with an extreme focus on customer […]

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“Eulogy for a Friend.” Or, “Lights Out. Everybody.”

Posted on December 26, 2013 by Scott Sanfilippo No Comments
obama light bulb

For the past 42 years, we were the best of friends. We met long ago. Before I could walk. Before I could talk. We grew up together, but rarely spoke even though we were in the same house and often times shared the same workspace. It may sound like we were strangers, but that’s not […]

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Cruiser’s Log: Holland America Line’s ms Zuiderdam, Day 11 – December 19, 2013

Posted on December 20, 2013 by Scott Sanfilippo No Comments
holland-america-zuiderdam

Well, back on land after an incredible journey on Holland America Line’s ms Zuiderdam! Several people have already asked me, “how was your cruise?” The answer, “it was the best one yet.” Couple reasons for that. First, the ship was not full. The Zuiderdam holds less than 2,000 people so you never feel too crowded […]

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