“Help Me! My Sales are Falling!” Or, “Tips for Uncovering the Cause of the Rot.”

Posted on May 16, 2012 by Scott Sanfilippo No Comments
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“I wish I could get it up again.” No, it’s not a follow-up to my attempt at the Fifty Shades of Grey and it’s not something that a little blue pill can fix. The “it” that is the subject of today’s post is “sales.” An eCommerce store owner reached out to me the other day [...]

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“Fifty Shades of eCommerce.” Or, “I’m Too Old to be Writing this Stuff!”

Posted on May 15, 2012 by Scott Sanfilippo No Comments
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I walked into the bedroom, pulled back the sheets and slithered between the silk. As the cool threads caressed my naked body I lay thinking about our relationship and how it changed over the years. When we first hooked up, there was passion. There was love. It was fantastic. I would get up in the [...]

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“Going Through Life With Blinders On, It’s Tough to See.” Or, “Life Requires You to Pay Attention.”

Posted on May 14, 2012 by Scott Sanfilippo No Comments
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On the way to my office this morning, I ran into two miscreants who fall into life’s category called “oblivious.” I’m sure you encounter people like this all the time. You know the type, the ones who appear to pay no attention to what’s going on around them but manage to carry on. I had [...]

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“Comments Galore!” Or, “Following Up on the Dirty Girl Mud Run Post.”

Posted on May 9, 2012 by Scott Sanfilippo No Comments
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All I can say is, wow! The response to yesterday’s blog post about the Dirty Girl Mud Run has been astonishing. What started out as a post about an event that drew 8,000 women to run an obstacle course through the mud to raise money and awareness to breast cancer seems to have taken on [...]

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“Dirty Girl Mud Run Rakes in $560k in Scranton!” Or, “The 2.5%”

Posted on May 8, 2012 by Scott Sanfilippo No Comments
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Free enterprise or taking advantage of a cause? I’m trying to answer that question after hearing about the Dirty Girl Mud Run in Scranton last weekend. The Mud Run is a 5K run for women of “all ages and athletic abilities” wrapped in pink with the promise of supporting the National Breast Cancer Foundation. 8,000 [...]

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“Duplicate Content Kills.” Or, “Some Ways to Help You Cheat Death.”

Posted on May 8, 2012 by Scott Sanfilippo No Comments
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I constantly hear eCommerce store owners complain that their sales are down, their rankings in Google continue to plummet and they’re at wits end. First thing I do is go to their website, choose a few products at random and plop the item’s description into Google. Bingo!  Mystery solved. Their store, along with dozens more, [...]

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“This Product Sucks.” Or, “To Publish or Not to Publish.”

Posted on May 7, 2012 by Scott Sanfilippo No Comments
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An interesting question reached by in-box over the weekend that deserves more than just a quick answer at the bottom of a blog post. It’s a question and a dilemma that many eCommerce store owners grapple with every day: “I manufacture a line of [deleted to protect identity] products that are unique to our store. [...]

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“Supermoon 2012.” Or, “What to Watch Saturday Night.”

Posted on May 4, 2012 by Scott Sanfilippo No Comments
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Supermoon. Sounds like the perfect name for a Chinese Buffet or a micro brew, but it’s not. The term supermoon refers to a full moon (or new moon) which is making its closest approach to our planet which prompts us Earthling’s to see it, and say “ahhhhh!” The people who make a living keeping an [...]

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“The River of Dreams or Nightmares?” Or, “Who Will Win the eCommerce Game?”

Posted on May 3, 2012 by Scott Sanfilippo No Comments
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I like to think Amazon.com is my friend. If I go on their website or their mobile app to find an item, even the obscure, it’s usually there. As a consumer, Amazon.com is my friend. I’ve been a member of their Amazon Prime program for years. Pay an annual free less than a hundred-bucks and [...]

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“The Early Bird Special.” Or, “Keep the Jell-O.”

Posted on April 27, 2012 by Scott Sanfilippo No Comments
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I often laugh when someone asks me to dinner at four in the afternoon. “Are we going for the early bird?” I can’t fathom eating dinner that early in the day, but for the 70 to dead demographic, the magic happens between 4:30 and 6:30pm. When I asked what attracts people to the early bird, [...]

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