From the Editor – January / February 2009 eBiz Insider magazine. Download the complete issue as a PDF by clicking here.
I recently read about Walmart’s drastic effort to cut down on the 9 billion plastic bags the company uses each year. The retail giant launched a test program at many of its California stores, replacing plastic bags with reusable ones customers must purchase. While few eCommerce retailers are the size of Walmart, what we do every day to conserve and reuse contributes greatly to the overall health of our planet. Whether it’s recycling paper in the office or putting recyclables out at the curb at home, every bit helps.
I’ve wrestled with the idea of taking eBiz Insider off the printing press and into bytes and pixels for quite a while now. Eighteen months ago, we had our first digital edition ready to go; but, instead we settled upon a bi-monthly schedule to reduce our environmental impact. With the start of the new year and some other changes planned for eBiz Insider in 2010, I felt the time was right to make the switch.
While you won’t be receiving a paper copy of eBiz Insider, you will continue to receive a magazine full of timely and informative articles that focus on how to be an online success, now in an easy-to-read electronic format. Also, eBiz Insider will be supplemented by a weekly eBiz eXtra filled with a review of what our editorial team thinks were the biggest eCommerce stories of the week.
You will begin to notice the list of contributing authors start to grow. This year, we will be gradually introducing eBiz Insider to the Web.com customer base, while at the same, time utilizing members of the larger Web.com team to share their knowledge of eCommerce and online marketing.
Going green is a commitment we should all make, both personally and professionally. After all, we want Mother Nature to have as long a lifespan as that fruitcake my Aunt Ethel gave me for Christmas.